He can not bear to wait six more days to play "Bad Teacher" on DVD? You're in luck: Sony already sells digital copies of movies Cameron Diaz on iTunes, Amazon, Xbox and other platforms.As the variety (registration required) notes, is the first time a major studio has done this with a universally accessible movie - Hollywood usually puts out digital copies along with the discs. The idea behind this test is to see the goose sales, if a window for early Apple, etc. can.It is part of a series of experiments studying the distribution of performing Windows (see: $ 60 Eddie Murphy film) and I can kind of see the logic studio here: Digital "sell-through" is one of only part a growing home entertainment market collapse.But the big trend in home entertainment seems to be that people are not interested in buying the film, period. Given a choice, they will rent them instead, through the only time video on demand or subscription services like Netflix.Some guys are trying to figure out how to study to make that decision away from consumers, but I think it is an illusion. More practice: Learning to live with a video of household income downstream.
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